MY TRANSFORMATION, YOUR OPPORTUNITY

I still have the Keno ticket from 2008 taped to my bathroom mirror. It's a daily reminder of the moment everything changed.

For years, I mindlessly filled out the same Keno ticket while waiting for dinner at our local casino—always selecting 1, 11, 15, 25, 26, 42, 43, 65. I never placed actual bets; it was just a habit to see how many numbers I could match. Same numbers, same disappointing results.

"You know," my wife said, glancing at my ticket, "you could just change the numbers."

That simple suggestion led me to select completely different numbers: 13, 17, 18, 23, 24, and 28. As we watched the Keno board, the impossible happened—all six of my newly selected numbers lit up. I had hit all six out of six, beating odds of 1 in 7,753.

We were stunned!

That moment sparked something profound. It wasn't just about a gambling ticket—it was a revelation about transformation itself: “If you keep doing what you're doing, you'll keep getting what you're getting.”

This insight became the catalyst for my personal journey:

- From nearly 400 pounds to the 200’s

- From size 60 pants to size 40

- From a 30-year tobacco habit to 8 years tobacco-free

I discovered the joy of "little things" most take for granted:

- Bending to pick something up without feeling like my head would explode

- Fitting in restaurant booths, movie theater seats, or airplane seats without a belt extender

- Walking up stairs without exhaustion

- Shopping in regular clothing section

HOW THIS TRANSFORMS PROFESSIONALS

This same principle applies to talented professionals who remain invisible in their markets despite years of expertise. Many use the same ineffective approaches to personal branding, then wonder why they can't break through to the next level.

I now help individual professionals transform their positioning by focusing on the overlooked fundamentals that create genuine authority, not just visibility.

The result? Professionals who:

- Command premium fees without pushback

- Attract ideal clients who already value their expertise

- Build sustainable referral systems that eliminate constant prospecting

- Develop distinctive positioning that makes competitors irrelevant

**By crafting brands that resonate with personal truth and strategic marketing insights, I guide professionals in finding their true potential and identity.**

Are you ready to change your professional numbers?

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