From Keno Numbers to Logo Leaves: The Symbols That Changed Everything
The Meaning Behind My Logo: A Visual Story of Transformation
My logo isn't just a visual identifier—it's the embodiment of my core philosophy that has guided both my personal transformation and my approach to elevating professional brands.
The Dual Leaves: A Symbol of Transformation
The two leaves in my logo—one green, one purple—represent the essence of transformation. Just as leaves grow and change, I learned firsthand that transformation is possible when we change our approach. As I discovered during that pivotal moment at the casino table when my wife simply said, "just change the numbers," meaningful change requires us to abandon what isn't working and embrace new possibilities.
The green leaf symbolizes growth and new beginnings—reflecting my belief that everyone has the potential to transform when they're willing to try something different. This directly connects to my personal revelation that "if you keep doing what you're doing, you'll keep getting what you're getting."
The purple leaf represents wisdom and the transformative journey. It embodies the lessons I've learned through my own experiences—going from nearly 400 pounds to a healthier weight, from size 60 pants to size 40, and from a 30-year tobacco habit to 8 years tobacco-free. The purple leaf's upward curve symbolizes elevation and positive change.
The exclamation point subtly formed in the purple leaf's stem is intentional—it represents the "aha moment" that transformation often begins with, just like my own revelation at the Keno table that changed everything.
The Typography: Stability Meets Possibility
The stylized, substantial typography of my name provides a foundation of trust and expertise, while maintaining a distinctive personality. This reflects my approach to brand elevation—I provide a stable framework based on proven principles while encouraging clients to embrace their unique qualities.
The Tagline: My Promise to Clients
"Authentic Brands, Powerful Presence, Real Results" isn't just a catchy phrase—it encapsulates the journey I guide professionals through:
Authentic Brands: Just as I had to be honest with myself about my health, professionals must build brands based on personal truth.
Powerful Presence: Transformation requires making adjustments that create distinction—changing your numbers to change your results.
Real Results: My own transformation journey delivered tangible outcomes, and I promise the same for the professionals I serve.
My logo serves as a constant reminder of my own transformation story and the philosophy that guides my work with clients: When you change your approach—when you "change your numbers"—you can transform both how you present yourself to the world and the results you achieve.
Just like that Keno ticket still taped to my bathroom mirror, my logo reminds me and my clients daily that transformation is always possible when you're willing to change the numbers.
#ChangeYourNumbers
#AuthorityBrandingAdvantage
#ScottVenezia
#ScottyVThatsMe
